$10 for a bottle. Extremely hefty price for something that is considered so small and little. Personally, I feel that this drink is overhyped. While there was indeed swirling in the drink, there wasn't much of a swirl. It tasted very much like sprite that does not have any gas, with a hint of lemon in it. I feel that they could have packaged the drink in such a manner to make it more costly for people. Would not consider it an entirely nice drink even though it was light and sweet, I would suggest for you to try it only once if you would like to see how it tastes like and why it is so expensive!