This tastes... INCREDIBLE!!! This has got to be my most favourite coconut water so far. (the only better coconut water I know is straight from a coconut) The price is very steep compared to other coconut water, but trust me - the taste is seriously the most refreshing. And the beautiful pink hue gives me yet another reason to drag out all my money for one bottle. On the bright side, until the end of this month, they will be going at only 3 dollars at all Daily Cut Outlets if you purchase a macro bowl there.